Tag : marketing attribution

Marketing Attribution Marketing Planning

The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning

adminAugust 4, 2021August 4, 2021

by adminAugust 4, 2021August 4, 20210167

“The future is already here – it’s just not evenly distributed.” We believe that the future of ROI measurement, Planning and Optimization is already here...

Marketing Attribution Marketing Planning

The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning

adminJuly 30, 2018August 4, 2021

by adminJuly 30, 2018August 4, 20210159

The answer to the billion-dollar question of attribution in the absence of cookies lies in the deep strides AI-based deep learning made over the past...