Unchained and Untangled: How AI Causal Modeling Unknots the Gordian Knot of Multicollinearity for Savvy Advertisers
As a seasoned marketing analytics practitioner, you know the frustration: not being able to measure the impact of all variables. You know the culprit – Multicollinearity, that nasty monster lurking in your datasets, where variables dance a tangled waltz, masking their true influence. But fear not, intrepid marketer! A valiant…