World’s first Quick Response Planning platform powered by Deep Learning

- Unified Planning platform for all online & offline media

- Saves 20% on media investments

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Quick Response to uncertainty

Uncertainty is a guest that always comes unannounced. By building multiple scenarios, your brand can respond faster than your competition. After all, its survival of the quickest.

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Planned outcomes, but with 20% lesser investments

We don’t just improve the efficiencies of individual media. We also improve the effectiveness of your investments, by accounting for the interconnected relationships between all media.

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Onboarding as easy as 1-2-3

- Time to Value of just 4 weeks

- No data prep required from client side

- Data onboarding for Digital media data and TV data, in a matter of minutes

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Quick Response Planning – Media Planning made for an uncertain world

Traditional media planning assumes an ideal case scenario where there are no surprises. In reality, things change every single day. Quick Response Planning takes into account these uncertainties and constructs multiple scenarios so brands can respond the quickest.

Focused on results and not just media metrics: The point of media planning is to aid growth and not just to optimize budgets

Unified and not siloed: QRP creates a unified plan for mass media, digital and below the line activities like consumer promos, trade promos and events.

Dynamic Scenario Planning linked to business KPI : QRP equips marketers to create dynamic scenarios linked to KPIs so teams can make informed decisions on the way forward

Questions Answered

TACTICAL STRATEGIES

What happens if we reduce our budgets by 10%?
What if we reduce by 20%? By 30%?

What will be our quarterly sales with
the current consumer sentiment?

What is the maximum we can reduce my budgets
by, without affecting our growth?

Should we increase digital spends and reduce TV ?

How do we recognize non-performing media?

Which media gives us the best ROI?

How do we optimize our media portfolio to maximize growth?

How can I create a plan for both offline
and online that drives business growth, instead of just media metrics

About US

Data POEM is the world’s first Quick Response Planning platform based on Deep Learning. Developed by a collective of AI experts, marketers, media planners and martech specialists. For marketers who are driven by imagination but limited by the support around them.

Data POEM is to marketers what Jarvis is to IronMan or what Mr Q is to James bond.

World’s first Quick Response Planning platform powered by Deep Learning

Quick Response to uncertainty

Planned outcomes, but with 20% lesser investments

Onboarding as easy as 1-2-3

Quick Response Planning – Media Planning made for an uncertain world

Questions Answered

What happens if we reduce our budgets by 10%?
What if we reduce by 20%? By 30%?

What will be our quarterly sales with
the current consumer sentiment?

What is the maximum we can reduce my budgets
by, without affecting our growth?

Should we increase digital spends and reduce TV ?

How do we recognize non-performing media?

Which media gives us the best ROI?

How do we optimize our media portfolio to maximize growth?

How can I create a plan for both offline
and online that drives business growth, instead of just media metrics

About US

Data Poem

Support

World’s first Quick Response Planning platform powered by Deep Learning

Quick Response to uncertainty

Planned outcomes, but with 20% lesser investments

Onboarding as easy as 1-2-3

Quick Response Planning – Media Planning made for an uncertain world

Questions Answered

What happens if we reduce our budgets by 10%? What if we reduce by 20%? By 30%?

What will be our quarterly sales with the current consumer sentiment?

What is the maximum we can reduce my budgets by, without affecting our growth?

Should we increase digital spends and reduce TV ?

How do we recognize non-performing media?

Which media gives us the best ROI?

How do we optimize our media portfolio to maximize growth?

How can I create a plan for both offline and online that drives business growth, instead of just media metrics

About US

Data Poem

Support

What happens if we reduce our budgets by 10%?
What if we reduce by 20%? By 30%?

What will be our quarterly sales with
the current consumer sentiment?

What is the maximum we can reduce my budgets
by, without affecting our growth?

How can I create a plan for both offline
and online that drives business growth, instead of just media metrics