Marketing Attribution Archives

Unchained and Untangled: How AI Causal Modeling Unknots the Gordian Knot of Multicollinearity for Savvy Advertisers

adminJanuary 30, 2024January 30, 2024

by adminJanuary 30, 2024January 30, 20240343

As a seasoned marketing analytics practitioner, you know the frustration: not being able to measure the impact of all variables. You know the culprit –...

Marketing Analtytics Marketing Attribution Marketing Planning Marketing ROI

The Causality Conundrum: How AI Neural Networks are Revolutionizing Market Mix Modeling in 2024

adminJanuary 29, 2024January 30, 2024

by adminJanuary 29, 2024January 30, 2024016

For decades, marketers have grappled with the age-old question: “Which marketing channel is driving sales?” While traditional market mix modeling (MMM) techniques have offered statistical...

Marketing Analtytics Marketing Attribution Marketing Planning Marketing ROI

Battle Royale between 20th c. MMM vs 21st c. Causal Learning (AI)-based Timely ROI: Who will triumph?

adminJanuary 25, 2024January 30, 2024

by adminJanuary 25, 2024January 30, 2024016

“The future is already here – it’s just not evenly distributed.” Having worked at major advertising networks delivering strategic and tactical marketing programs with Fortune...

Marketing Analtytics Marketing Attribution Marketing Planning Marketing ROI

Unified, Granular, Agile & faster – Causal learning is going to be the killer of broken traditional Marketing Mix Modelling.

adminJanuary 21, 2024January 30, 2024

by adminJanuary 21, 2024January 30, 2024012

“The future is already here – it’s just not evenly distributed.” Having lived it and practicing for the past three years, We believe that the...

Marketing Analtytics Marketing Attribution Marketing Planning Marketing ROI

Deep learning is transforming multiple aspects of our lives. What about Marketing Planning & ROI?

adminJanuary 2, 2024January 30, 2024

by adminJanuary 2, 2024January 30, 2024012

“Men should not waste their time on trivial games. They should play Go,” said Confucius. Go is an ancient Chinese board game that uses uncomplicated...

Marketing Attribution Marketing Planning

The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning

adminAugust 4, 2021August 4, 2021

by adminAugust 4, 2021August 4, 20210167

“The future is already here – it’s just not evenly distributed.” We believe that the future of ROI measurement, Planning and Optimization is already here...

Marketing Attribution Marketing Planning

The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning

adminJuly 30, 2018August 4, 2021

by adminJuly 30, 2018August 4, 20210159

The answer to the billion-dollar question of attribution in the absence of cookies lies in the deep strides AI-based deep learning made over the past...