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Marketing Planning

Podcast: How to plan your B2B marketing investment for the...

August 4, 2021August 4, 202132760
Unified, Granular, Agile & faster – AI-based causal learning
Marketing Attribution

The future of Cookie less Multitouch Attribution ( MTA )...

August 4, 2021August 4, 2021980
Top 20 Frequently Un Answered Questions on Marketing ROI
Marketing Analtytics

TOP 20 FUQS

July 30, 2018August 3, 20211440
marketing ROI and Marketing Planning
Marketing Planning

MARKETING ROI STARTS AT THE PLANNING TABLE.

July 30, 2018August 3, 20211010
The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning
Marketing Planning

The future of Cookie less Multitouch Attribution ( MTA )...

July 30, 2018August 4, 2021940
Quick response Planning
Marketing Analtytics

QUICK RESPONSE PLANNING: NO MORE FUQS

July 30, 2018August 3, 2021920

Latest Updates

Marketing Planning

Podcast: How to plan your B2B marketing investment for the best ROI?

adminAugust 4, 2021August 4, 2021
August 4, 2021August 4, 202103276

How do you decide to spend your marketing budget? Do you tend to repeat your last year’s plan? Or do you experiment?

How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel?

Which media gives…

The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning
Marketing Attribution

The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning

adminAugust 4, 2021August 4, 2021
August 4, 2021August 4, 2021098
“The future is already here – it’s just not evenly distributed.”  We believe that the future of ROI measurement, Planning...
TOP 20 FUQS
Marketing Analtytics

TOP 20 FUQS

adminJuly 30, 2018August 3, 2021
July 30, 2018August 3, 20210144
Here’s a list of 20 frequently unanswered questions that marketers deal with when it comes to their marketing investment planning. 1.   which...
Marketing Planning

MARKETING ROI STARTS AT THE PLANNING TABLE.

adminJuly 30, 2018August 3, 2021
July 30, 2018August 3, 20210101
How is the present system failing the CMOs and the way forward – Part 2

 It is given that CMOs need to be equipped with tools and techniques that enable them in their decision-making process during the planning stage, but a lot of legacy methods’ approach the solution like trying…

The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning
Marketing Planning

The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning

adminJuly 30, 2018August 4, 2021
July 30, 2018August 4, 2021094
The answer to the billion-dollar question of attribution in the absence of cookies lies in the deep strides AI-based deep...
QUICK RESPONSE PLANNING: NO MORE FUQS
Marketing Analtytics

QUICK RESPONSE PLANNING: NO MORE FUQS

adminJuly 30, 2018August 3, 2021
July 30, 2018August 3, 2021092
The broken paradigm of planning and measurement leaves present-day CMO operating in an interconnected world with more FUQs (Frequently Unanswered...

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