Category : Marketing Planning

For decades, marketers have grappled with the age-old question: “Which marketing channel is driving sales?” While traditional market mix modeling (MMM) techniques have offered statistical...

“The future is already here – it’s just not evenly distributed.” Having worked at major advertising networks delivering strategic and tactical marketing programs with Fortune...

“The future is already here – it’s just not evenly distributed.” Having lived it and practicing for the past three years, We believe that the...

“Men should not waste their time on trivial games. They should play Go,” said Confucius.  Go is an ancient Chinese board game that uses uncomplicated...