Podcast: How to plan your B2B marketing investment for the best ROI?
How do you decide to spend your marketing budget? Do you tend to repeat your last year’s plan? Or do you experiment? How can you...
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The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning
“The future is already here – it’s just not evenly distributed.” We believe that the future of ROI measurement, Planning and Optimization is already here...
TOP 20 FUQS
Here’s a list of 20 frequently unanswered questions that marketers deal with when it comes to their marketing investment planning. 1. which elements of my marketing investments...
MARKETING ROI STARTS AT THE PLANNING TABLE.
How is the present system failing the CMOs and the way forward – Part 2 It is given that CMOs need to be equipped with...
The future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learning
The answer to the billion-dollar question of attribution in the absence of cookies lies in the deep strides AI-based deep learning made over the past...
QUICK RESPONSE PLANNING: NO MORE FUQS
The broken paradigm of planning and measurement leaves present-day CMO operating in an interconnected world with more FUQs (Frequently Unanswered Questions) than answers. Any new...