Marketing Analtytics Archives

The Causality Conundrum: How AI Neural Networks are Revolutionizing Market Mix Modeling in 2024

adminJanuary 29, 2024January 30, 2024

by adminJanuary 29, 2024January 30, 2024016

For decades, marketers have grappled with the age-old question: “Which marketing channel is driving sales?” While traditional market mix modeling (MMM) techniques have offered statistical...

Marketing Analtytics Marketing Attribution Marketing Planning Marketing ROI

Battle Royale between 20th c. MMM vs 21st c. Causal Learning (AI)-based Timely ROI: Who will triumph?

adminJanuary 25, 2024January 30, 2024

by adminJanuary 25, 2024January 30, 2024016

“The future is already here – it’s just not evenly distributed.” Having worked at major advertising networks delivering strategic and tactical marketing programs with Fortune...

Marketing Analtytics Marketing Attribution Marketing Planning Marketing ROI

Unified, Granular, Agile & faster – Causal learning is going to be the killer of broken traditional Marketing Mix Modelling.

adminJanuary 21, 2024January 30, 2024

by adminJanuary 21, 2024January 30, 2024012

“The future is already here – it’s just not evenly distributed.” Having lived it and practicing for the past three years, We believe that the...

Marketing Analtytics Marketing Attribution Marketing Planning Marketing ROI

Deep learning is transforming multiple aspects of our lives. What about Marketing Planning & ROI?

adminJanuary 2, 2024January 30, 2024

by adminJanuary 2, 2024January 30, 2024012

“Men should not waste their time on trivial games. They should play Go,” said Confucius. Go is an ancient Chinese board game that uses uncomplicated...

Marketing Analtytics

TOP 20 FUQS

adminJuly 30, 2018August 3, 2021

by adminJuly 30, 2018August 3, 20210216

Here’s a list of 20 frequently unanswered questions that marketers deal with when it comes to their marketing investment planning. 1. which elements of my marketing investments...

Marketing Analtytics Marketing Planning

MARKETING ROI STARTS AT THE PLANNING TABLE.

adminJuly 30, 2018August 3, 2021

by adminJuly 30, 2018August 3, 20210170

How is the present system failing the CMOs and the way forward – Part 2 It is given that CMOs need to be equipped with...

Marketing Analtytics Marketing Planning

QUICK RESPONSE PLANNING: NO MORE FUQS

adminJuly 30, 2018August 3, 2021

by adminJuly 30, 2018August 3, 20210161

The broken paradigm of planning and measurement leaves present-day CMO operating in an interconnected world with more FUQs (Frequently Unanswered Questions) than answers. Any new...

Category : Marketing Analtytics

The Causality Conundrum: How AI Neural Networks are Revolutionizing Market Mix Modeling in 2024

Battle Royale between 20th c. MMM vs 21st c. Causal Learning (AI)-based Timely ROI: Who will triumph?

Unified, Granular, Agile & faster – Causal learning is going to be the killer of broken traditional Marketing Mix Modelling.

Deep learning is transforming multiple aspects of our lives. What about Marketing Planning & ROI?

TOP 20 FUQS

MARKETING ROI STARTS AT THE PLANNING TABLE.

QUICK RESPONSE PLANNING: NO MORE FUQS

Unchained and Untangled: How AI Causal Modeling Unknots the Gordian Knot of Multicollinearity for Savvy Advertisers

The Causality Conundrum: How AI Neural Networks are Revolutionizing Market Mix Modeling in 2024

Battle Royale between 20th c. MMM vs 21st c. Causal Learning (AI)-based Timely ROI: Who will triumph?

Unified, Granular, Agile & faster – Causal learning is going to be the killer of broken traditional Marketing Mix Modelling.

Deep learning is transforming multiple aspects of our lives. What about Marketing Planning & ROI?