TOP 20 FUQS
Here’s a list of 20 frequently unanswered questions that marketers deal with when it comes to their marketing investment planning. 1. which elements of my marketing investments...
Category : Marketing Analtytics
MARKETING ROI STARTS AT THE PLANNING TABLE.
How is the present system failing the CMOs and the way forward – Part 2 It is given that CMOs need to be equipped with...
QUICK RESPONSE PLANNING: NO MORE FUQS
The broken paradigm of planning and measurement leaves present-day CMO operating in an interconnected world with more FUQs (Frequently Unanswered Questions) than answers. Any new...