With third-party cookies being phased out, marketing strategies are undergoing a major shift. This video explores how companies are adapting to cookie deprecation, focusing on the transition from user-level tracking to content and context-based targeting. Experts discuss how many brands are experimenting with contextual targeting—bidding on ads based on the surrounding content rather than user […]

In this video, we explore the future of marketing intelligence through the lens of connected intelligence. Bharath shares his excitement about transitioning from traditional, static marketing measurement to a dynamic, predictive, and actionable model. This new paradigm in full-funnel measurement leverages the power of connected intelligence—creating an agile, comprehensive, and highly actionable approach to understanding […]

This video explains how base and incremental sales are treated differently in full-funnel measurement versus traditional Marketing Mix Models (MMM). Bharath discusses how traditional MMMs often underreport the impact of marketing due to limited analysis on cross-channel interactions and long-term effects. With connected intelligence in full-funnel measurement, the short-term and long-term effects of marketing become […]

Explore how the full-funnel measurement landscape is evolving as businesses shift from traditional, descriptive metrics to predictive and prescriptive insights. In this talk, industry experts discuss how connected intelligence enables marketers to move beyond descriptive marketing mix models (MMM) toward a predictive paradigm that enhances planning and forecasting capabilities. They outline an augmentation process that […]

Join us as Bharath Gaddam, CEO of Data POEM, shares insights from the ARF Cross-Platform Council webinar on full-funnel measurement. Traditional MMM struggles to provide actionable insights across complex customer journeys, especially for CPG brands managing various media channels. Data POEM’s solution leverages Causal AI, incorporating deep learning and neural networks, to capture both upper- […]

Join us for an exclusive conversation with industry leaders Bharath Gaddam, Shawn Ryan, and Bob Limback, as they delve into how Data POEM’s advanced marketing measurement tools, powered by Causal AI, are transforming automotive marketing. Automotive brands face complex challenges—from attribution and consumer shifts to data overload and budget constraints. Learn how the partnership between […]

Are you ready to unlock the secrets to automotive marketing success? Join this exclusive, in-depth roundtable with industry experts from Data POEM and S&P Mobility, moderated by a seasoned automotive consultant. Together, they explore the power of Causal AI and rich datasets in enhancing marketing strategies, measuring ROI, and adapting to a rapidly evolving landscape. […]

Join our insightful discussion on the power of data in modern marketing with Bharath Gaddam from Data POEM and Shawn Ryan from S&P Mobility. Moderated by Bob Limback, this roundtable explores how S&P’s real-time, VIN-level data combined with Causal AI provides a comprehensive view of consumer behavior, delivering actionable insights that can improve targeting, predict […]

Join us for an exclusive roundtable with Bharath Gaddam from Data POEM and Shawn Ryan from S&P Mobility, as we uncover secrets to efficient marketing in the automotive sector. Moderated by industry consultant Bob Limback, this discussion dives into how Causal AI is driving success through optimized audience targeting, activation strategies, and quick, impactful measurement. […]