Data Poem
Data Poem

This is how it works

1. Causal AI - Illuminating the Long-Term Impact of Marketing

Traditional models often fail to capture delayed effects and brand impact. Data POEM's advanced Causal AI, powered by deep learning, reveals true cause-and-effect relationships between marketing actions and long-term outcomes.

Key features:

  • Isolates genuine causal contributions of each touchpoint
  • Accounts for market conditions and competitor actions
  • Uncovers hidden patterns and long-term value drivers

Benefits:

  • Reveals true long-term ROI across your marketing universe
  • Empowers data-driven decisions
  • Optimizes immediate results while ensuring sustained growth
Infographic of long-term marketing ROI measurement

2. Total Long-Term Effect Measurement - Beyond Time Constraints

Data POEM's causal AI revolutionizes ROI:

  • Dynamically determines full marketing impact
  • Evaluates causal relationships until genuine decay is detected
  • Adapts to varying decay rates across activities and channels in your universe
  • Captures persistent, delayed, and compound effects

Benefits:

  • Reveals natural decay points, not arbitrary time limits
  • Provides a comprehensive view of true ROI
  • Prevents undervaluing strategies with extended impact
  • Delivers accurate insights for strategic decisions and resource allocation
Chart showing causal relationships in marketing

3. Decoding Long-Term Effects of Every Marketing Tactic

The AI Cockpit excels in differentiating long-term effects across diverse marketing channels in your universe. It recognizes that a display banner's impact trajectory differs from a search ad or brand video.

The AI:

  • Analyzes each channel's unique decay pattern
  • Quantifies immediate vs. delayed effects specific to each medium
  • Measures how channels interact and amplify each other
  • Accounts for channel-specific external factors
  • Adapts to changing consumer behaviors per channel over time

This granular approach reveals the true long-term value of each channel, enabling marketers to optimize their mix for both short-term results and sustained brand impact

Visual of brand perception impact from sponsorships

4. Measuring Total Effect of Sponsorships

Understanding long-term ROI is crucial for strategic investments like sponsorships and events, which yield benefits beyond immediate sales in your marketing universe. Data POEM's long-term ROI solution captures the total value of these initiatives by:

  • Measuring extended impact timelines
  • Quantifying effects on brand perception and customer behavior
  • Analyzing cross-channel amplification
  • Accounting for cumulative benefits from repeated exposure
  • Isolating sponsorship impact from other activities in your marketing ecosystem

Data POEM's Connected Intelligence reveals the full spectrum of sponsorship value, enabling informed decisions on high-stakes investments and optimal resource allocation for maximum long-term impact across your entire marketing universe.

Graph illustrating decay rates of marketing strategies