Data Poem
Data Poem

This is how it works

1. Omnichannel ROAS Exploration

Introducing Shopper ROI: The ultimate navigation system for your entire shopper marketing ecosystem. Our Connected Intelligence platform seamlessly integrates data streams from offline shopper activities, retail media networks, and coupon redemptions, creating a comprehensive map of your Shopper marketing performance.

Powered by advanced Causal AI algorithms, we reveal the true impact of each channel on your overall Return on Ad Spend (ROAS).

This enables you to:

  • Navigate with data-driven precision
  • Optimize your marketing mix
  • Maximize ROI across all touchpoints in your shopper's journey
Infographic of shopper marketing ecosystem

2. Bridging Online and Offline Shopper Marketing

Our Connected Intelligence tool evaluates marketing effectiveness across all channels, tracking:

  • Customer behaviors
  • Purchase patterns
  • Segment responsiveness

Measure the pull of in-store promotions, demos, and sampling events. Optimize strategies for maximum ROI across retail. Integrates online and offline data

Provides :

  • Actionable insights to enhance targeting precision
  • Optimized resource allocation across channels
  • Improved campaign performance and shopper engagement
  • Boosted sales across all retail dimensions
Chart comparing online vs offline ROAS

3. Retail Media Halo Effect (Mapping Amazon/RMN ROI on Offline Sales)

The AI Cockpit quantifies how online retail media influences offline sales, tracking ROI across major platforms in the retail universe (Amazon, Walmart, Target, Kroger, other RMNs).

Features:

  • Holistic campaign performance visualization
  • Precise measurement of online influence on in-store purchases
  • Actionable insights for optimal media spend allocation

Benefits:

  • Maximizes total sales impact
  • Harnesses the full potential of retail media investments
  • Captures e-commerce and brick-and-mortar sales uplift

Bridge the online-offline divide and optimize your retail media strategy

Visual of omnichannel marketing effectiveness

4. Predictive Modeling and Scenario Planning

Our cutting-edge Causal AI powers this advanced tool for predictive modeling and scenario planning in the retail universe.

  • Simulate the impact of future marketing initiatives across all channels
  • Optimize budget allocation and channel mix through our advanced algorithms
  • Identify risks and opportunities based on historical data patterns and market trends
  • Conduct "what-if" analyses to forecast outcomes of various strategies
  • Gain actionable insights for maximizing ROI and expanding market share

With The AI Cockpit’s Connected Intelligence, chart your course through the complex retail universe with unprecedented clarity and foresight.

Retail media impact on offline sales graphic