Shopper ROI
Connecting in-store purchases and shopper behavior to ROAS measurement remains an uncharted territory. Our Connected Intelligence provides unprecedented insights into the performance of your offline shopper marketing, retail media networks, and coupon campaigns.
Omnichannel ROAS Exploration
Introducing Shopper ROI: The ultimate navigation system for your entire shopper marketing ecosystem. Our Connected Intelligence platform seamlessly integrates data streams from offline shopper activities, retail media networks, and coupon redemptions, creating a comprehensive map of your Shopper marketing performance.
Powered by advanced Causal AI algorithms, we reveal the true impact of each channel on your overall Return on Ad Spend (ROAS).
This enables you to :
- Navigate with data-driven precision
- Optimize your marketing mix
- Maximize ROI across all touchpoints in your shopper's journey
Bridging Online and Offline Shopper Marketing
Our Connected Intelligence tool evaluates marketing effectiveness across all channels, tracking:
- Customer behaviors
- Purchase patterns
- Segment responsiveness
Measure the pull of in-store promotions, demos, and sampling events. Optimize strategies for maximum ROI across retail. Integrates online and offline data
Provides
- Actionable insights to enhance targeting precision
- Optimized resource allocation across channels
- Improved campaign performance and shopper engagement
- Boosted sales across all retail dimensions
Retail Media Halo Effect (Mapping Amazon/RMN ROI on Offline Sales)
The AI Cockpit quantifies how online retail media influences offline sales, tracking ROI across major platforms in the retail universe (Amazon, Walmart, Target, Kroger, other RMNs).
Features
- Holistic campaign performance visualization
- Precise measurement of online influence on in-store purchases
- Actionable insights for optimal media spend allocation
Benefits
- Maximizes total sales impact
- Harnesses the full potential of retail media investments
- Captures e-commerce and brick-and-mortar sales uplift
Bridge the online-offline divide and optimize your retail media strategy
Predictive Modeling and Scenario Planning
Our cutting-edge Causal AI powers this advanced tool for predictive modeling and scenario planning in the retail universe.
- Simulate the impact of future marketing initiatives across all channels
- Optimize budget allocation and channel mix through our advanced algorithms
- Identify risks and opportunities based on historical data patterns and market trends
- Conduct "what-if" analyses to forecast outcomes of various strategies
- Gain actionable insights for maximizing ROI and expanding market share
With The AI Cockpit’s Connected Intelligence, chart your course through the complex retail universe with unprecedented clarity and foresight.
