Data Poem
Data Poem

This is how it works

1. Collection

We collect data from hundreds of data sources across the marketing multiverse:

  • Websites

  • FEP

  • Affiliate Programs

  • TV

  • Print

  • Out-of-home

  • Coupons

  • Ibotta

  • Fetch

  • Amazon

  • Target

  • Walmart

  • Kroger

  • Instacart

  • Gopuff

  • Doordash

  • Influencer

  • PR

  • Amazon Ads

  • Bing Ads

  • Google Ads

  • Facebook

  • Instagram

  • Twitter

  • TikTok

  • Amazon DSP

  • StackAdapt

  • Offline Sales

  • Online Sales

  • Holidays

  • TDP

  • Temperature

  • Super Bowl

  • NBA

  • Major League Baseball

2. Multi-Tiered Data Lake

Our system features:

  • Organized layers: Raw, Cleaned, and Curated data
  • Comprehensive metadata management capturing:
    • Campaign structure/hierarchy
    • Channel/medium taxonomies
    • Audience segment definitions
    • Creative assets metadata s

Key capabilities:

  • Automated data discovery and cataloging
  • Up-to-date inventory of marketing data assets
  • Delta lake technologies for:
    • Versioning
    • Time travel capabilities, navigating through your data timeline

Benefit: Efficient, organized, and accessible marketing data for enhanced insights and decision-making.

Infographic of multi-tiered data lake structure

3. Harmonization - Unifying Marketing Data

Key features:

  • ML-driven automated schema inference and mapping across channels
  • Robust data quality framework enforcing marketing-specific rules
  • Custom data cleansing and standardization pipelines for:
    • Normalizing campaign names
    • Channel classifications
    • Geographic and demographic data
  • Semantic layer defining consistent marketing metrics

Benefits:

  • Unified view across disparate platforms
  • Enforced data consistency
  • Standardized marketing terminology

Result: Cleaner, more consistent data for accurate analysis and decision-making.

Diagram showing data harmonization processes

4. Unification - The Cosmic Web of Data Integration

Our platform seamlessly integrates diverse data sources, weaving the fabric of your marketing universe:

  • Paid, owned, and earned media
  • Trade, shopper, and retail data
  • Sales and external factors

Key advantages:

  • Connected Intelligence: Holistic cross-dimensional insights
  • Agile Decision-Making: Swift responses to market changes
  • Optimization: Fine-tuned cross-channel strategies
  • Coherent Data Foundation: Unified, reliable source

Benefit: Empowers businesses with agile, data-driven decision-making, driving growth and competitiveness in the dynamic, ever-expanding marketing universe.

With Data POEM's Connected Intelligence, navigate the vast expanse of information with unprecedented clarity and insight.

Visual representation of unified data integration