Data Poem

Data Hub

Data Hub centralizes your data collection from hundreds of sources across the marketing ecosystem, encompassing everything from online and offline sales to social media, marketing, coupon, shopper, retail, store launches, product launches, affiliate programs, and external factors like holidays and weather. Our multi-tiered data lake organizes raw, cleaned, and curated data for structured, efficient insights. Through machine learning-driven harmonization, DataHUB enforces consistency, normalizing disparate data into a unified view that’s accurate and ready for analysis. Integrating paid, owned, and earned media along with trade, shopper, and sales data, Data Hub connects intelligence across dimensions, giving you an agile foundation for data-driven decision-making in a rapidly evolving market.

Collection

We collect data from hundreds of data sources across the marketing multiverse:

  • Websites

  • FEP

  • Affiliate Programs

  • TV

  • Print

  • Out-of-home

  • Coupons

  • Ibotta

  • Fetch

  • Amazon

  • Target

  • Walmart

  • Kroger

  • Instacart

  • Gopuff

  • Doordash

  • Influencer

  • PR

  • Amazon Ads

  • Bing Ads

  • Google Ads

  • Facebook

  • Instagram

  • Twitter

  • TikTok

  • Amazon DSP

  • StackAdapt

  • Offline Sales

  • Online Sales

  • Holidays

  • TDP

  • Temperature

  • Super Bowl

  • NBA

  • Major League Baseball

Multi-Tiered Data Lake

Our system features
  • Organized layers: Raw, Cleaned, and Curated data
  • Comprehensive metadata management capturing:
    • Campaign structure/hierarchy
    • Channel/medium taxonomies
    • Audience segment definitions
    • Creative assets metadata s
Key capabilities
  • Automated data discovery and cataloging
  • Up-to-date inventory of marketing data assets
  • Delta lake technologies for:
    • Versioning
    • Time travel capabilities, navigating through your data timeline

Benefit: Efficient, organized, and accessible marketing data for enhanced insights and decision-making.

Infographic of multi-tiered data lake structure

Harmonization - Unifying Marketing Data

Key features
  • ML-driven automated schema inference and mapping across channels
  • Robust data quality framework enforcing marketing-specific rules
  • Custom data cleansing and standardization pipelines for:
    • Normalizing campaign names
    • Channel classifications
    • Geographic and demographic data
  • Semantic layer defining consistent marketing metrics
Benefits
  • Unified view across disparate platforms
  • Enforced data consistency
  • Standardized marketing terminology

Result: Cleaner, more consistent data for accurate analysis and decision-making.

Diagram showing data harmonization processes

Unification - The Cosmic Web of Data Integration

Our platform seamlessly integrates diverse data sources, weaving the fabric of your marketing universe:

  • Paid, owned, and earned media
  • Trade, shopper, and retail data
  • Sales and external factors
Key advantages
  • Connected Intelligence: Holistic cross-dimensional insights
  • Agile Decision-Making: Swift responses to market changes
  • Optimization: Fine-tuned cross-channel strategies
  • Coherent Data Foundation: Unified, reliable source

Benefit: Empowers businesses with agile, data-driven decision-making, driving growth and competitiveness in the dynamic, ever-expanding marketing universe.

With Data POEM's Connected Intelligence, navigate the vast expanse of information with unprecedented clarity and insight.

Visual representation of unified data integration

Empower Your Business Growth with the Power of Connected Intelligence
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