Data Poem
Data Poem

This is how it works

1. Real-time Data Ingestion and Processing

We harness the power of scalable data pipelines and distributed computing frameworks to manage the high volume and velocity of marketing data streams flowing through your universe.

  • Stream processing and event-driven architectures continuously ingest data
  • Micro-batching ensures no valuable data point is left behind
  • Advanced data preprocessing and feature engineering transform raw data into meaningful representations suitable for downstream machine learning models
Diagram of real-time data ingestion process

2. Non-linear Modeling and Adaptive Optimization

Our deep neural network architectures act as cosmic observatories, automatically learning hierarchical representations and temporal dynamics from high-dimensional data.

  • Online learning and transfer learning techniques enable our deep learning models to continuously adapt and fine-tune their parameters as new data emerges
  • Our models evolve with your dynamic marketing environment, ensuring optimization recommendations remain relevant and accurate across all dimensions
Chart showing adaptive optimization techniques

3. Interpretable Insights and Counterfactual Reasoning

Our causal inference and effect estimation capabilities allow our engine to simulate the potential impact of interventions or changes to marketing strategies during active campaigns.

  • Gain not just accurate predictions, but interpretable explanations for every recommendation
  • Understand the cause-and-effect relationships driving your marketing performance
  • Make informed decisions with clarity and confidence in your complex marketing ecosystem
Visual representation of causal reasoning in marketing

4. Closed-loop Optimization and Decision Support

We employ advanced decision support techniques like multi-objective optimization to automatically discover optimal marketing strategies that balance multiple objectives.

  • Human-in-the-loop interfaces and visualization tools enable you to interact with the optimization engine

  • Provide feedback and make informed decisions as you navigate your marketing universe

  • Achieve a perfect balance between AI-driven insights and human expertise

With Data POEM's Connected Intelligence, take control of your marketing in real-time.

Image of closed-loop optimization strategies