AI in Marketing

Cracking the Omni-Channel Conundrum: How Causal AI Unifies Marketing Measurement in Retail

Cracking the Omni-Channel Conundrum: How Causal AI Unifies Marketing Measurement in Retail
AI in Marketing

Data POEM Unveils Shopper ROI: Delivering True Omnichannel ROI for Shopper Marketing, Including Retail Media

Data POEM Unveils Shopper ROI: Delivering True Omnichannel ROI for Shopper Marketing, Including Retail Media

Retail Marketing ROI Blogs

Marketing Cracking the Omni-Channel Conundrum: How Causal AI Unifies Marketing Measurement in Retail

Cracking the Omni-Channel Conundrum: How Causal AI Unifies Marketing Measurement in Retail

The retail industry thrives on a dynamic customer journey, with...

Marketing Data POEM Unveils Shopper ROI: Delivering True Omnichannel ROI for Shopper Marketing, Including Retail Media

Data POEM Unveils Shopper ROI: Delivering True Omnichannel ROI for Shopper Marketing, Including Retail Media

August 19, 2024 NEW YORK, N.Y., US, August 19, 2024...

Retail Marketing ROI

Maximize your retail marketing investment. Retail marketing ROI focuses on measuring the impact of in-store promotions, digital advertising, and other retail marketing initiatives on sales and customer loyalty. By tracking key metrics such as foot traffic, sales, and customer satisfaction, you can optimize your marketing spend, improve customer engagement, and drive sustainable growth.