Marketing Analytics

Redefining Full Funnel Measurement with Connected Intelligence
Redefining Full Funnel Measurement with Connected Intelligence
Connected Intelligence

Data Poem’s Connected Intelligence: A Causal AI Approach to Business Growth
Data Poem’s Connected Intelligence: A Causal AI Approach to Business Growth
Connected Intelligence

Connected Intelligence: A New Era of Marketing Measurement
Connected Intelligence: A New Era of Marketing Measurement

Marketing Measurement Blogs

Marketing Redefining Full Funnel Measurement with Connected Intelligence

Redefining Full Funnel Measurement with Connected Intelligence

In today’s rapidly evolving marketing landscape, businesses face the challenge...

  • Data Poem
  • 29 October 2024
Marketing Data Poem’s Connected Intelligence: A Causal AI Approach to Business Growth

Data Poem’s Connected Intelligence: A Causal AI Approach to Business Growth

In today’s data-driven world, businesses seek innovative solutions to optimize...

  • Data Poem
  • 29 October 2024
Marketing Connected Intelligence: A New Era of Marketing Measurement

Connected Intelligence: A New Era of Marketing Measurement

The landscape of marketing is rapidly evolving, driven by advancements in...

  • Data Poem
  • 29 October 2024
Marketing The Sweet Challenge: Measuring Marketing Impact in the Confectionery Industry

The Sweet Challenge: Measuring Marketing Impact in the Confectionery Industry

The confectionery industry, a cornerstone of the consumer-packaged goods (CPG)...

  • Data Poem
  • 28 October 2024
Marketing Connected ROI: The Future of Marketing Measurement

Connected ROI: The Future of Marketing Measurement

The Disconnect in ROI Measurement Traditional marketing measurement often falls...

  • Data Poem
  • 28 October 2024
Marketing From Blurred Lines to Clear Answers: How Causal AI Revolutionizes Marketing Measurement

From Blurred Lines to Clear Answers: How Causal AI Revolutionizes Marketing Measurement

Marketing has always been a data-driven field, but the ability...

  • Data Poem
  • 28 October 2024
Marketing Beyond the Placebo Effect: Unlocking True Marketing Measurement in Pharma with Causal AI

Beyond the Placebo Effect: Unlocking True Marketing Measurement in Pharma with Causal AI

In the pharmaceutical industry, the stakes for marketing are high....

  • Data Poem
  • 28 October 2024
Marketing Beyond the Golden Arches: Unveiling Causality with AI for Supercharged ROI Measurement in Fast Food

Beyond the Golden Arches: Unveiling Causality with AI for Supercharged ROI Measurement in Fast Food

The fast-food industry thrives on understanding customer preferences and optimizing...

  • Data Poem
  • 28 October 2024
Marketing Stop Guessing, Start Knowing: How Causal AI Revolutionizes Marketing ROI

Stop Guessing, Start Knowing: How Causal AI Revolutionizes Marketing ROI

The marketing landscape is a battlefield of data, with brands constantly...

  • Data Poem
  • 28 October 2024

Marketing Measurement

Marketing mix modeling is a statistical approach that helps marketers evaluate the impact of their efforts across multiple channels. By analyzing historical data, this method identifies which marketing activities contribute most to sales and other key metrics, helping businesses optimize budget allocation. Marketing mix modeling is essential for understanding channel efficiency and determining the ideal blend for maximizing ROI. With a data-backed approach, marketers can invest wisely, reduce budget waste, and continuously improve campaign performance for long-term success.