Marketing Analytics

Redefining Full Funnel Measurement with Connected Intelligence
Redefining Full Funnel Measurement with Connected Intelligence
Connected Intelligence

Data Poem’s Connected Intelligence: A Causal AI Approach to Business Growth
Data Poem’s Connected Intelligence: A Causal AI Approach to Business Growth
Causal Learning

From Blurred Lines to Clear Answers: How Causal AI Revolutionizes Marketing Measurement
From Blurred Lines to Clear Answers: How Causal AI Revolutionizes Marketing Measurement

Marketing Attribution Blogs

Marketing Redefining Full Funnel Measurement with Connected Intelligence

Redefining Full Funnel Measurement with Connected Intelligence

In today’s rapidly evolving marketing landscape, businesses face the challenge...

  • Data Poem
  • 29 October 2024
Marketing Data Poem’s Connected Intelligence: A Causal AI Approach to Business Growth

Data Poem’s Connected Intelligence: A Causal AI Approach to Business Growth

In today’s data-driven world, businesses seek innovative solutions to optimize...

  • Data Poem
  • 29 October 2024
Marketing From Blurred Lines to Clear Answers: How Causal AI Revolutionizes Marketing Measurement

From Blurred Lines to Clear Answers: How Causal AI Revolutionizes Marketing Measurement

Marketing has always been a data-driven field, but the ability...

  • Data Poem
  • 28 October 2024
Marketing Stop Guessing, Start Knowing: How Causal AI Revolutionizes Marketing ROI

Stop Guessing, Start Knowing: How Causal AI Revolutionizes Marketing ROI

The marketing landscape is a battlefield of data, with brands constantly...

  • Data Poem
  • 28 October 2024
Marketing Health & Beauty Challenges in Traditional Market Mix Modeling: How Data POEM Can Help

Health & Beauty Challenges in Traditional Market Mix Modeling: How Data POEM Can Help

Market Mix Modeling (MMM) is a cornerstone of marketing ROI...

  • Data Poem
  • 28 October 2024
Marketing Beyond the Shelf-War Stalemate: How Causal AI Slakes F&B Brands’ Thirst for Granular, Counterfactual Attribution

Beyond the Shelf-War Stalemate: How Causal AI Slakes F&B Brands’ Thirst for Granular, Counterfactual Attribution

In the fiercely competitive food and beverage (F&B) industry, understanding...

  • Data Poem
  • 28 October 2024
Marketing Cracking the CPG Marketing Enigma: How Causal AI with Data POEM Unlocks Agility and Audience Attribution

Cracking the CPG Marketing Enigma: How Causal AI with Data POEM Unlocks Agility and Audience Attribution

For Consumer-Packaged Goods (CPG) companies, conquering the marketing measurement challenge...

  • Data Poem
  • 28 October 2024
Marketing Beyond the Mix: Why Financial Services Need AI for Marketing Optimization

Beyond the Mix: Why Financial Services Need AI for Marketing Optimization

Beyond the Mix: Why Financial Services Need AI for Marketing...

  • Data Poem
  • 28 October 2024
Marketing Market Mix Modeling on Steroids: How AI Can Supercharge Your Marketing Measurement

Market Mix Modeling on Steroids: How AI Can Supercharge Your Marketing Measurement

Market Mix Modeling (MMM) has long been a mainstay for...

  • Data Poem
  • 28 October 2024

Marketing Attribution

Marketing attribution connects marketing efforts with outcomes, helping companies understand which channels, messages, or strategies yield the best results. By assigning value to specific actions, marketers can see what drives conversions, optimize budget allocations, and refine future strategies. Marketing attribution provides the insights needed to measure effectiveness accurately, eliminating guesswork and allowing brands to double down on high-impact efforts. This level of analysis empowers brands to confidently invest in what works, reduce wasted spending, and continually improve performance across all campaigns.