AI in Marketing

A Smooth Transition to Causal AI: (Your MMM)^Data POEM

A Smooth Transition to Causal AI: (Your MMM)^Data POEM
AI in Marketing

Data POEM Launches (Your MMM)^Data POEM: Bridging Traditional MMM and Causal AI

Data POEM Launches (Your MMM)^Data POEM: Bridging Traditional MMM and Causal AI
AI in Marketing

Data POEM Launches ‘The AI Cockpit’: Connected Intelligence Hub Powered by Causal AI

Data POEM Launches ‘The AI Cockpit’: Connected Intelligence Hub Powered by Causal AI

Marketing Blogs

Marketing A Smooth Transition to Causal AI: (Your MMM)^Data POEM

A Smooth Transition to Causal AI: (Your MMM)^Data POEM

Introduction The shift towards Causal AI in marketing analytics presents...

Marketing Data POEM Launches (Your MMM)^Data POEM: Bridging Traditional MMM and Causal AI

Data POEM Launches (Your MMM)^Data POEM: Bridging Traditional MMM and Causal AI

NEW YORK, N.Y, US, August 15, 2024 :Data POEM is...

Marketing Data POEM Launches ‘The AI Cockpit’: Connected Intelligence Hub Powered by Causal AI

Data POEM Launches ‘The AI Cockpit’: Connected Intelligence Hub Powered by Causal AI

New York, N.Y.] – [August 13th, 2024] – Data POEM,...

Marketing The Sweet Challenge: Measuring Marketing Impact in the Confectionery Industry

The Sweet Challenge: Measuring Marketing Impact in the Confectionery Industry

The confectionery industry, a cornerstone of the consumer-packaged goods (CPG)...

Marketing Connected ROI: The Future of Marketing Measurement

Connected ROI: The Future of Marketing Measurement

The Disconnect in ROI Measurement Traditional marketing measurement often falls...

Marketing Churning Data into Decisions: Causal AI for Ice Cream Success

Churning Data into Decisions: Causal AI for Ice Cream Success

The ice cream industry is a melting pot of challenges...

Marketing Unlocking the Power of Connected Intelligence: A Causal Approach to Marketing Measurement

Unlocking the Power of Connected Intelligence: A Causal Approach to Marketing Measurement

The modern customer journey is a complex and dynamic ecosystem, characterized...

Marketing Cracking the Omni-Channel Conundrum: How Causal AI Unifies Marketing Measurement in Retail

Cracking the Omni-Channel Conundrum: How Causal AI Unifies Marketing Measurement in Retail

The retail industry thrives on a dynamic customer journey, with...

Marketing Beyond the Placebo Effect: Unlocking True Marketing Measurement in Pharma with Causal AI

Beyond the Placebo Effect: Unlocking True Marketing Measurement in Pharma with Causal AI

In the pharmaceutical industry, the stakes for marketing are high....

Marketing

Interpretable Insights and Counterfactual Reasoning

We employ advanced decision support techniques like multi-objective optimization to automatically discover optimal marketing strategies that balance multiple objectives.

Non-linear Modeling and Adaptive Optimization

Our deep neural network architectures act as cosmic observatories, automatically learning hierarchical representations and temporal dynamics from high-dimensional data.

Interpretable Insights and Counterfactual Reasoning

We employ advanced decision support techniques like multi-objective optimization to automatically discover optimal marketing strategies that balance multiple objectives.