The Shift to Predictive Analytics: The Future of Full-Funnel Measurement with Connected Intelligence

Explore how the full-funnel measurement landscape is evolving as businesses shift from traditional, descriptive metrics to predictive and prescriptive insights. In this talk, industry experts discuss how connected intelligence enables marketers to move beyond descriptive marketing mix models (MMM) toward a predictive paradigm that enhances planning and forecasting capabilities. They outline an augmentation process that […]

Relevant Videos

  • Data-Poem Default Image
    Adapting to Cookie Deprecation: Contextual vs. User-Level Targeting Strategies
    Read More...
  • Data-Poem Default Image
    Revolutionizing Marketing Intelligence with Connected Intelligence and DataPOEM
    Read More...
Show more...
Transcript

  • Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed

    01:00

  • Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed

    01:00

  • Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed

    01:00

  • Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed

    01:00

The AI Engine: Forging Connected Intelligence

Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed Statistical techniques and deterministic techniques (Traditional MMMs with frequentist and Bayesian models, MTA.) We deploy interconnected neural networks, a quantum leap in marketing analytics, to connect disparate data points through Causal AI and Explainable AI

More Relevant Videos