Full-Funnel Measurement for CPG: Redefining Marketing ROI with Data POEM

Join us as Bharath Gaddam, CEO of Data POEM, shares insights from the ARF Cross-Platform Council webinar on full-funnel measurement. Traditional MMM struggles to provide actionable insights across complex customer journeys, especially for CPG brands managing various media channels. Data POEM’s solution leverages Causal AI, incorporating deep learning and neural networks, to capture both upper- […]

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Transcript

  • Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed

    01:00

  • Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed

    01:00

  • Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed

    01:00

  • Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed

    01:00

The AI Engine: Forging Connected Intelligence

Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed Statistical techniques and deterministic techniques (Traditional MMMs with frequentist and Bayesian models, MTA.) We deploy interconnected neural networks, a quantum leap in marketing analytics, to connect disparate data points through Causal AI and Explainable AI

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