Achieve 90%+ Forecast Accuracy with Advanced Growth Planning & MMM Product
The Challenges
Challenge 1 :
Siloed Omnichannel Performance Measurement
Measuring Channels Separately, Not Together
Lack of a unified view across all channel's limits performance insights. ROI remains siloed by e-commerce platforms like Amazon, online retailers, and brand sites, hindering strategic alignment
Challenge 2 :
Siloed Measurement of Branding, Performance, Earned media
Measuring Branding, Performance, and Media One by One
Without unified ROI measurement across branding, performance, and earned media, it’s challenging to fully understand the collective impact of marketing efforts on business growth.
Challenge 3 :
Unable to measure business drivers’ impact
Crucial business drivers like product launches, pricing, seasonality, and competitive pressures lack impact measurement, leaving potential growth opportunities untapped.
Challenge 4 :
No Cross channel synergies
Channels don’t support each other
The lack of measurement for cross-channel and cross-media synergies limits insights, preventing brands from fully capitalizing on interconnected marketing efforts
Challenge 5:
Siloed Shopper/Retail Planning Optimization
Shopping and Retail Plans are Managed Separately
Optimizing shopper and retail plans at an individual retailer level overlooks the bigger picture, missing potential gains from a coordinated, multi-tactic approach.
From Disconnected to Connected Intelligence
Brand + Digital Commerce ROI
Gain unparalleled visibility into both brand and digital commerce ROI, enabling a holistic view of how each initiative contributes to your bottom line, from awareness to conversion.
Shopper ROI
Understand shopper ROI across every stage of the customer journey, ensuring each touchpoint is optimized to drive impactful returns and strengthen engagement
Sponsorship & Events ROI
Measure the true impact of sponsorships and events on brand engagement and conversions, with clear attribution to reveal how these initiatives support business growth.
Short Term (ST) & Long Term (LT)
Make informed decisions that balance immediate results with sustainable growth, using models optimized for both short- and long-term strategic impact.
Interconnected effects
Interconnected effects is also called cross-channel synergy or cross-media effect, Our platform captures the complex, interconnected factors that drive marketing ROI, revealing the hidden dynamics that influence your success
Non-linear relationships & Halo Effect
Model complex, non-linear relationships to reflect the true dynamics of marketing influence, enabling more accurate and growth-oriented decision-making. Capture the indirect impact of brand campaigns across products and categories, allowing insights into how flagship marketing drives growth throughout the portfolio for more strategic resource allocation.
Granular Attribution (6+ levels)
Achieve unparalleled precision in ROI measurement with granular attribution across multiple levels, capturing the unique value of each marketing touchpoint.
Model Accuracy > 90%
Benefit from industry-leading model accuracy, consistently exceeding 90%, so you can trust the insights that guide your investments and growth strategies
Top brands rely on
our insights
"Insights24 met the expectations of PR and Communications Department H&M Sales Market Poland (monitoring 10 countries) – as a digital media monitoring and insights agency. We appreciate the team as a reliable partner offering accurate analytics, complex data and exceptional service. Their expertise and offered solutions supported us in shaping a number of business decisions."
"Our achievements were supported in an innovative way – they were not just based on drawing conclusions from numbers, but also on workshop analysis and the clash of multiple points of view. Thanks to our cooperation, we were able to create an action plan from which we could implement immediate activities, but also the long term campaigns."
"Collaborating with Insights24 has empowered us to analyze our brand and its environment thoroughly. This partnership has enhanced our understanding of consumer behavior, enabling us to react swiftly and draw meaningful conclusions. Insights24's analytics has proven invaluable for refining our strategies and actions."
"Insights24 offers not only professional collaboration but also hours of joint effort dedicated to creatively solving research problems, which translate into real business results. We highly recommend working with Wojtek's team!"
Our Edge in Business Growth Planning
50+
brands in our customer list across 23 categories.
2.5 Bn+
Marketing spends analysed and created plans for future activities.
90+
forecasting accuracy with 20+% average growth with the Optimization using our platform.
5+ Years
Over 5 years of experience in marketing measurement and growth planning, led by experts with a combined 120+ years of marketing and media expertise