IntroductionThe shift towards Causal AI in marketing analytics presents a significant opportunity for businesses to gain deeper insights and optimize their advertising strategies. However, the transition can be daunting, especially for those already invested in traditional Marketing Mix Modeling (MMM). (Your MMM)^Data POEM offers a seamless solution, allowing businesses to leverage the power of Causal […]
Introduction
The shift towards Causal AI in marketing analytics presents a significant opportunity for businesses to gain deeper insights and optimize their advertising strategies. However, the transition can be daunting, especially for those already invested in traditional Marketing Mix Modeling (MMM). (Your MMM)^Data POEM offers a seamless solution, allowing businesses to leverage the power of Causal AI without abandoning their existing MMM framework.
Key Features and Benefits
Success Stories and ROI
(Your MMM)^Data POEM has already been adopted by leading brands across industries, including CPG, Auto, QSR,BFSI, Retail, and D2C. These businesses have reported significant improvements in:
Conclusion
(Your MMM)^Data POEM offers a unique opportunity to transition to Causal AI without the risk and disruption associated with a complete overhaul of your marketing analytics infrastructure. By leveraging the strengths of both traditional MMM and Causal AI, you can gain a competitive edge and drive business growth.
With third-party cookies being phased out, marketing strategies are undergoing a major shift. This video explores how companies are adapting…
In this video, we explore the future of marketing intelligence through the lens of connected intelligence. Bharath shares his excitement…
This video explains how base and incremental sales are treated differently in full-funnel measurement versus traditional Marketing Mix Models (MMM).…
Explore how the full-funnel measurement landscape is evolving as businesses shift from traditional, descriptive metrics to predictive and prescriptive insights.…
Join us as Bharath Gaddam, CEO of Data POEM, shares insights from the ARF Cross-Platform Council webinar on full-funnel measurement.…
Join us for an exclusive conversation with industry leaders Bharath Gaddam, Shawn Ryan, and Bob Limback, as they delve into…
Are you ready to unlock the secrets to automotive marketing success? Join this exclusive, in-depth roundtable with industry experts from…
Join our insightful discussion on the power of data in modern marketing with Bharath Gaddam from Data POEM and Shawn…
Join us for an exclusive roundtable with Bharath Gaddam from Data POEM and Shawn Ryan from S&P Mobility, as we…
Check out our exclusive roundtable with automotive industry experts Bharath Gaddam from Data POEM and Shawn Ryan from S&P Mobility,…
Unlock the secrets to incredible ROI optimization! In this video, we dive into the three essential factors: Causal Learning, Continuous…
Combining deep learning with causal AI, we build an interconnected ecosystem of data-driven insights. Our engine transcends the limits of…
Our engine bridges deep learning and causal inference to redefine the boundaries of traditional marketing models. With interconnected neural networks,…
Integrating causal AI with advanced deep learning, our platform surpasses the bounds of traditional data analysis. We enable the next…
By fusing deep learning and Explainable AI, we elevate marketing analytics to new heights. Our engine connects disparate data streams,…
Blending deep learning with the power of causal inference, our engine connects data silos, surpassing the limitations of traditional methodologies.…
Our advanced engine uses Causal AI and deep learning to unify diverse data sets, moving beyond the constraints of deterministic…
By fusing machine learning with causal inference, our solution breaks the boundaries of traditional statistical methods. With Explainable AI, we…
Merging deep learning innovations with causal AI, we bridge the gaps in traditional data analysis. Our AI-driven engine leverages interconnected…
Fusing advanced deep learning with causal inference,our engine connects data streams to transcend the limitations of siloed Statistical techniques and…
Integrating cutting-edge machine learning with causal reasoning, our framework unifies data flows to overcome the constraints of isolated statistical methodologies…
Combining state-of-the-art deep learning with causal analysis, our system harmonizes data streams to break through the confines of fragmented statistical…
Blending advanced deep learning strategies with causal modeling, our solution integrates data streams to transcend the boundaries of isolated statistical…