Marketing Analtytics Marketing PlanningMARKETING ROI STARTS AT THE PLANNING TABLE.adminJuly 30, 2018August 3, 2021 by adminJuly 30, 2018August 3, 20210165 How is the present system failing the CMOs and the way forward – Part 2 It is given that CMOs need to be equipped with...
Marketing Analtytics Marketing PlanningQUICK RESPONSE PLANNING: NO MORE FUQSadminJuly 30, 2018August 3, 2021 by adminJuly 30, 2018August 3, 20210156 The broken paradigm of planning and measurement leaves present-day CMO operating in an interconnected world with more FUQs (Frequently Unanswered Questions) than answers. Any new...