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Marketing Planning Marketing ROI

Podcast: How to plan your B2B marketing investment for the best ROI?

How do you decide to spend your marketing budget? Do you tend to repeat your last year’s plan? Or do you experiment?

How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel?

Which media gives me the highest ROI? What is the most cost-effective campaign?

If you don’t know what’s working and what’s not, it’s hard to plan for the future.

If you have asked these questions to yourself, and wondering what are the answers to them, then you’re listening to the right podcast. Because in this episode, we hosted Bharath Gaddam, Founder of Data POEM to answer all these questions and more

Watch the complete Podcast here.

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