Marketing Planning Marketing ROIPodcast: How to plan your B2B marketing investment for the best ROI?adminAugust 4, 2021August 4, 2021 by adminAugust 4, 2021August 4, 202106033 How do you decide to spend your marketing budget? Do you tend to repeat your last year’s plan? Or do you experiment? How can you...
Marketing Attribution Marketing PlanningThe future of Cookie less Multitouch Attribution ( MTA ) is here. It is Unified Causal learningadminAugust 4, 2021August 4, 2021 by adminAugust 4, 2021August 4, 20210166 “The future is already here – it’s just not evenly distributed.” We believe that the future of ROI measurement, Planning and Optimization is already here...